This sounds like a hilarious SNL skit, but the buzz is real: Nick Cannon has teamed up with soap company Dr. Squatch, which decided to insure his famous jewels (yes, his balls) for $10 million.

Nick Cannon, known for his twelve children with six women (including Mariah Carey), is now turning his paternal fame into fortune as the new face (and balls) of Dr. Squatch. On June 7, 2024, Cannon announced on Instagram that Dr. Squatch had insured his balls, making them the most valuable testicles on the planet.

His caption read, “It’s official! I have the most valuable balls in the world! @drsquatch has insured them for $10 million through their Ball-to-Ball Coverage.” In the ad, Cannon pampers a pair of golden eggs, symbolizing his prized assets.

Dr. Squatch’s statement added, “Instead of getting a vasectomy, Nick is doubling down on his valuable family jewels so he can keep procreating.” Cannon quipped, “Haters say it’s time to stop having kids, but I’m doubling down on these valuable balls. Thanks to Dr. Squatch for the protection I need to keep my family tree growing!”

The ad is a clever marketing ploy, with a disclaimer clarifying that Dr. Squatch sells products, not insurance.