LeBron James Makes History as Barbie's Inaugural Kenbassador

LeBron James, the NBA icon, business mogul, music influencer, talk show host, and creator of the Gold Medal Drink, has added another impressive title to his multifaceted career. Mattel has announced him as Barbie's first-ever official Kenbassador.

This groundbreaking collaboration between Barbie and the LeBron James Family Foundation marks the debut of a Ken doll modeled after a professional athlete. James expressed his enthusiasm for the partnership, emphasizing the significance of role models for young people.

In a press release, James stated, "Growing up, I was lucky to have role models who not only inspired me but also demonstrated the possibilities achievable through hard work and commitment. As an adult, I recognize the crucial role positive figures play in the lives of young people. This partnership with Barbie to introduce the LeBron James Kenbassadors doll is a true honor. It allows us to highlight the powerful influence of role models who build confidence, ignite aspirations, and show children that their potential is limitless."

The LeBron James Barbie Signature Kenbassador doll sports a white and blue letterman jacket. The front features his "LJ" initials, while the back proudly displays "LeBron" alongside the meaningful phrase "Just a Kid from Akron." A blue and black Ohio patch adorns the left sleeve, along with the green and gold crown logo representing his foundation.

Fans can purchase this unique collectible for $75 starting Monday, April 14th at midnight EST at select Target stores and online through Target, Amazon, Walmart, and Mattel Creations.