Bad Bunny is announced as the Super Bowl HalfTime show and SOME people calling, No Bueno!

So, the news is official. Bad Bunny is headlining the Super Bowl LX halftime show at Levi’s Stadium in February. This is a massive move, given the guy has basically written the modern playbook for globalizing a sound without compromising.

However, here’s the strategic part: he immediately announced that the entire set would be performed in Spanish. And you just knew that would trigger the usual suspects. Predictably, the same old "we speak English here" crowd went into a full meltdown. It’s the tired outrage machine, but this time it feels a little more desperate.

You’ve got all the predictable commentators—Benny Johnson, Joe Concha, and that conspiracy dude Jack Posobiec—losing their minds on X. They're trying to make it about culture and country, but really, this is just a reminder that the world has moved on. The NFL, in partnership with Jay-Z’s Roc Nation, just handed the biggest stage in the world to an artist who refuses to bend for a demographic that’s already lost its cultural grip. It’s an expert-level play.