Atiba and Na-Kel Link Up for Eydress' "New Money, New Problems" Music Video

In Eydress' new music video for "New Money, New Problems," director Atiba Jefferson crafts a raw and authentic narrative that feels ripped straight from the streets. The title itself is a sharp, knowing wink at the old cliché, promising to unpack the anxieties that come with newfound success. And who better to embody that struggle than Na-Kel Smith?

As the video's central figure, Smith delivers a performance that is both commanding and understated. He doesn't just act out the song's themes; he embodies them, giving us a front-row seat to the complicated reality of a sudden come-up. Jefferson's direction—gritty and unfiltered—perfectly complements Smith's presence, painting a vivid picture of a world where cash flow doesn't solve everything. It's a powerful collaboration that makes "New Money, New Problems" more than just a music video; it's a short film on the true cost of getting paid.

Check it out.