90s Nostalgia Meets Global Iconography in adidas’ "Backyard Legends" Short Film
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Backyard Legends is a cinematic short film by adidas that celebrates the 2026 FIFA World Cup by honoring the grit and nostalgia of neighborhood street football.
Narrated by Timothée Chalamet, the campaign features an elite roster including Lionel Messi, Bad Bunny, and Jude Bellingham as they attempt to dethrone a legendary, unbeaten local crew.
By blending 90s terrace style with modern star power, the film highlights the "You Got This" mantra and the universal joy of playing the game anywhere.