Expanding Human Potential: The Vision of SuperRebel

Founded over a decade ago, SuperRebel is a "disruptive creative agency built on ultimate creativity." This independent Dutch studio helps brands discover their voice, vision, and customer connections across various fields, including fashion, art, sports, and marketing.

At its core, SuperRebel embraces bravery, innovation, and the drive to expand human potential, reflecting these values in all its projects. Beyond fashion for adults and children, SuperRebel also operates a hotel designed for creatives to network, supporting all aspects of the artistic journey.

The brand's lifestyle label features sports, fashion, and travel products, along with accessories for everyday use. Focusing on community and collaboration, SuperRebel Gear uses high-quality materials inspired by sports and street couture to create high-performance items. Their kids' ski and beach lines offer similarly premium products.

“Our commitment to boldness, outspokenness, intelligence, and style is unwavering,” says Charlotte Varossieau, Managing Director of SuperRebel Gear. “Each season, we enhance our quality with advanced technical features. Most importantly, our mission is to become the most sustainable kidswear brand. We’re proud to be 95% sustainable, ensuring our brave kids make a statement today and enjoy a wonderful future on a thriving planet.